PUBLIC RELATIONS
LYA uncovers a world of angles in each client’s seminal message so that campaigns stay fresh and rise above the PR “din” that barrages today’s writers, bloggers, editors, and television producers. At the same time, LYA pushes out upcoming stories and television segments, getting clients in on the ground floor. LYA is equipped to handle all national, as well as regional, and local PR. In order to garner maximum media exposure, LYA utilizes the most powerful combination of tools and resources available today.
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Comprehensive PR Brand Strategy: Light Years Ahead PR develops tailored brand strategies that align with your business goals, enhancing your market positioning and visibility within media.
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Media Relations and Press Coverage: Our expert team fosters strong relationships with media outlets to secure extensive and impactful press coverage across various platforms.
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Influencer Marketing: We identify and collaborate with influential voices in your industry to promote your brand authentically and connect with your target audience.
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Thought Leadership and Content Creation: Position yourself as an industry authority with our thoughtfully crafted content and strategic placement in top publications.
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Celebrity Outreach and Collaborations: Harness the power of celebrity partnerships to elevate your brand and create buzz-worthy campaigns that resonate with your audience.
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Crisis Communication Management: Light Years Ahead PR offers a proactive approach to crisis management, safeguarding your reputation and ensuring swift, effective responses to challenging situations.
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Online Reputation Management: We monitor and manage your online presence, addressing negative feedback and promoting positive sentiment to maintain a stellar reputation.
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Data-Driven Analytics: Our PR campaigns are continuously analyzed and optimized based on data insights, ensuring measurable results and return on investment for your business.
We know how to get the media’s attention to engage them with our brand messages and exciting story ideas. Our provocative yet thoughtful press outreach documents and pitch concepts always produce outstanding results.
There is no one size fits all in terms of communications strategy. We listen very carefully to what our clients say regarding their perceived audience, product features, benefits, and brand goals and expectations. We work closely with our clients to develop customized communications strategies and initiatives that perfectly fit the brand and shine a light on you.
INFLUENCER CAMPAIGNS
Our robust influencer campaigns provide natural exposure for your brand among your target demographic. Creating meaningful relationships with targeted influencers is a powerful tool to gain authentic exposure for your brand.
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We find and partner with the right influencers to match your brand values and campaign goals.
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Utilize User Generated Content (UGC) with meaningful influencers.
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Customize your influencer budgets for paid and unpaid campaigns.
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Help you drive sales with strategic influencer endorsements.
CELEBRITY OUTREACH AND EVENTS
While celebrity endorsements are generally very expensive, we know that it can be extremely beneficial to have high-profile fans for your brand. LYA targets appropriate celebrities through their publicists and directly through social media to test clients’ products. Oftentimes, if they like the product(s), engaged celebrities will provide social media mentions for your brand that can then be used as leverage in relevant PR outreach without the costs of hiring a paid celebrity spokesperson.
Additionally, LYA monitors and evaluates all appropriate celebrity events/gift bags and sampling opportunities. We focus solely on A-List events where the client will see a return on investment via celebrity photos and social media shares that can be leveraged for PR purposes.
Expert Brand & Marketing Consulting
We are closely aligned with the highly respected Creative Beauty Collective, a cost-effective third-party team of experts who will work with you to develop a comprehensive marketing plan to attract and retain customers, increase brand awareness, and drive revenue growth.